Heartful Motion is located in Valencia, Spain. Just a five minute walk from the beach, I worked and lived at this studio as a yoga teacher. The owners, Santiago and Julia, were in the process of remodeling their center and a part of this refresh included developing a new logo. We knew we wanted a look that felt truly alive while still keeping it cool.

I created the logo to look like a simple signature while also invoking the pulse of the heart. It is balanced by the simple wordmark below, which is uniform and less expressive. This was a fun, meaningful project and I'm happy I got to design such a fundamental part of their brand.