ML Dental & Aesthetics

Designer: Mackenzie Stratton
Client: Akpo Omene
Programs: Adobe Illustrator, InDesign, Photoshop

ML Dental & Aesthetics is an upscale service, offering dentistry, spa, and cosmetic treatments. The co-founder, Akpo Omene, came to me wanting to lift his brand from above average to sleek and sexy. In short, I was ecstatic (it's not every day a client wants this level and scope of work!).

I set about creating the initial moodboards, which use their current color palette, an updated logo (below; in progress), incorporate natural elements, textures, black and white imagery, and typographical touches. The work here is inspired by Toko Shinoda (his lithographies are seen in the triptych, below), Ida Vikfors, and more generally, Japanese philosophical and aesthetic principles. Lastly, I both wrote and designed the brochure, below. It is still in progress but clearly demonstrates how these themes pull together.

Moodboard Elements
photos are not original
"ML" is on the top line and "Dental & Aesthetics" is on the bottom line. They are contained within a slender rectangle that features a curved upper left corner. The logo is placed on a desaturated navy background of bamboo leaves
A moodboard of 5 images lies on a navy background. From the top left, a woman is tucking her hair behind her ear at a profile angle. To the right of her lies cosmetic tools lined up. The bottom three images include lithographies by Toko Shinoda. Finally, at the very bottom, the text reads "Top of the Line" which is the company's slogan
A line of four textures is present. From left to right: the waves lapping the sand, a dried purple flower, the sky with clouds, and white marble
Hero Video
Accordion Style Brochure
The front page of an accordion style brochure. The front features a blond woman is smiling with her eyes closed.  As the viewer opens the pamphlet, they see sections titled, "Our story" and "Our Mission" which are interlaced with a team images, a gold tracing of a flower, and the dramatic typographical element that reads "Top of the line"
This is page 2 of the pamphlet, in which the top bar features three closeup photos of the blond woman's lips, eyes, and smile. Below this, there is a brief description of the company's services and below this, three panels that describe the three membership options: new club member, premium club member, and elite club member. The right and final panel features a marble background, a river stone textured strip placed on top, and the words "Thank you" with a gold line leading down to the bottom, which contains the company's contact info
brochure mockup front panels
brochure mockup back panel
Front page of launch party invite
the back of the launch party invite, which features a black and white image of a woman, an overlay of navy blue gingko leaves, and the yellow brand name, "Main Line Dental & Aesthetics"
launch party invite mockup front
launch party invite mockup back