Designer: Mackenzie Stratton
Client: Akpo Omene
Programs: Adobe Illustrator, InDesign, Photoshop
ML Dental & Aesthetics is an upscale service, offering dentistry, spa, and cosmetic treatments. The co-founder, Akpo Omene, came to me wanting to lift his brand from above average to sleek and sexy. In short, I was ecstatic (it's not every day a client wants this level and scope of work!).
I set about creating the initial moodboards, which use their current color palette, an updated logo (below; in progress), incorporate natural elements, textures, black and white imagery, and typographical touches. The work here is inspired by Toko Shinoda (his lithographies are seen in the triptych, below), Ida Vikfors, and more generally, Japanese philosophical and aesthetic principles. Lastly, I both wrote and designed the brochure, below. It is still in progress but clearly demonstrates how these themes pull together.