Designer: Mackenzie Stratton
Client: iDesign & Wi-Charge
Programs: Adobe Illustrator & Photoshop
I've worked with both iDesign and Wi-Charge for a few years and some of my favorite projects include designing their social ads! I enjoy the jigsaw puzzle of fitting branding elements, imagery, and text onto a canvas, as well as adapting that material to fit different dimensions.
iDesign's branding is very different from Wi-Charge and vice versa. iDesign is an instructional design organization so its branding is people-centered and playful. Contrast this to Wi-Charge, which is tech-focused. As such, I chose to show the tech's functionality and imply good engineering with a grid-like layout.