Wi-Charge

Designer: Mackenzie Stratton
Client: Wi-Charge
Programs: Adobe Illustrator & Photoshop

Wi-Charge is a company whose flagship product is a digital display screen that can be wirelessly charged. This allows businesses to mount advertising, interactive experiences, and relevant promotions anywhere in the store. As a freelance graphic designer, I worked with their team to create various mockups to showcase their technology to potential clients.

It was my first time taking on such a project, as I truly working from scratch to make a scene as realistic as possible. Creating these mockups proved to be an interesting challenge for me, greatly facilitating my confidence to learn on the job and sharpen my skills in Photoshop.

retail shelf of folded jeans with woman's hands holding one pair. A digital display screen is mounted on the shelf, displaying a woman modeling the jeans on the screen
Designed: screen and advertisement
man holding a phone that shows on the screen that it is 84% charged. A dotted green line touches the phone to indicate it is wirelessly charging
Designed: image on screen
a white display screen is mounted on the glass case of a Starbucks, showcasing the various pastries and foods. The display reads, "New Summer Drinks"
Designed: screen and advertisement
A white display screen is mounted on the stanchion, placed near the checkout queue of a Macy's department store . The screen reads, "Summer Sale" and there is a dotted green line running from the screen to a fixture on the ceiling, indicating it is wirelessly charging
Designed: screen, advertisement, charging fixture